10 for 10: Susan Coogan, Program Manager for Professional Master's Programs

As we celebrate 10 transformative years at Brown’s School of Professional Studies (SPS), we shine a light on the remarkable alumni, faculty and staff who have shaped our first decade and continue to help us go beyond, pushing boundaries and inspiring new possibilities.

Susan Coogan

Susan Coogan is the Program Manager for the School of Professional Studies’ Professional Master’s Programs. With over 12 years of experience at Brown, she has witnessed and contributed to the school's remarkable evolution from its early beginnings to its current standing.

Starting her journey in pre-college recruiting, Coogan has worked closely with students across several programs at Brown. She eventually transitioned to recruitment and admissions for the professional master’s programs at SPS, including healthcare leadershiptechnology leadership and the IE Brown executive MBA.

Through her strong connections with students and high-touch mentorship, Coogan has positively impacted many lives by guiding them into the right programs for their future success and continues to do so today. We asked her ten questions about the past, present and future of SPS in honor of our 10-year anniversary.

  1. How has Brown’s School of Professional Studies evolved since you started working here?

SPS wasn’t even an established school yet when I started working here. We offered continuing education programs specifically to the Brown and Providence community. They were courses or areas of interest that individuals could sign up for, and they would be taught by somebody who was, for example, a retired professional in that field. However, these programs weren't for credit – they were designed for community engagement and lifelong learning.

Also, the focus was primarily on pre-college/summer at Brown programs, which were offered primarily to high school students from all over the world to participate in during the summer. Over 6,000 domestic and international students participated in these programs yearly. At that time, we had one professional master’s program, which was the IE Brown Executive MBA. SPS has grown significantly over the years. Establishing and launching new programs typically took a considerable amount of time, and back then, it often took even longer than it does now.

  1. How did you transition into your role overseeing the professional master’s programs?

When I was first hired in continuing education, the goal was always to eventually transition to recruitment for professional master’s programs, which was an emerging area. Initially, I was responsible for advising students interested in these programs, specifically healthcare leadership and the executive MBA. 

Then the cybersecurity and technology leadership programs came along. It was primarily just me at first, and then we hired another recruitment coordinator. Eventually, the professional master’s programs separated from the pre-college/summer at Brown programs.

  1. What is the most rewarding aspect of working at the School of Professional Studies?

Seeing students accomplish their goals is incredibly rewarding. At graduation, they often tell me, “It was the best thing I’ve ever done.” I remember a specific student from the first technology leadership cohort; he had an MBA and was working in insurance, feeling uncertain about his next steps. He later told me, “This was the best program for me at that time.” This was not an uncommon statement.

“ When I see students with their families at graduation and hear how rewarding the experience has been for them, that’s the key for me. I love watching these students truly flourish into confident leaders. ”

  1. How does Brown’s School of Professional Studies distinguish itself from other institutions?

Given that many of these students have been away from formal education for a significant time, they may need additional guidance to successfully navigate the application process and the program itself. Our high-touch approach aims to provide the support necessary for adult learners who may not have recent experience with the typical academic environment.

Currently, we are focusing on recruiting more international students, which brings its own complexities. While we aim to bring these students to our programs, the challenges of bringing them here are significant, making it crucial to offer as much support as possible throughout the application process.

In addition to the students, the program directors, faculty and staff of SPS are all caring and thoughtful; students are never on their own — they receive nurturing support and guidance throughout their journey.

  1. What has been the shift in what students are seeking in our professional programs, specifically regarding flexibility and online options, and how have our programs evolved to meet those changing needs over the years?

Our programs used to have longer durations and extended residential stays. The most significant shift has been reducing the length of these residential stays and overall program durations, making them more accessible for busy working professionals.

Older students tend to prefer in-person experiences and are usually able to take more time off to participate. In contrast, younger students also enjoy being in person for the connections it fosters, but they prefer shorter residential periods, so the hybrid format checks both boxes.

  1. How have you seen the applicant pool evolve over the past few years?

Certainly, we've seen a significant increase in applicants overall. Our marketing efforts have attracted wonderful students, leading to a higher volume of applications. Initially, it was challenging to promote the programs because we lacked tangible results to share. However, over the years, we've built up a strong portfolio of achievements.

“ What makes a really good program is the diversity of age groups and professional sectors. I think that's key because our students want to learn from each other and look at the big picture of their industry. ”

Additionally, we've witnessed our alumni grow and thrive, and they have been instrumental in engaging prospective students whether it be via phone, email, in-person events, etc. Our alumni involvement has evolved significantly in recent years – they are the best ambassadors and we are so proud of them!

  1. Have you seen a growth in the diversity of our students and the diversity of industries they're in?

Yes, it’s been truly wonderful, and that’s what we’ve always aimed for. For the healthcare leadership program, it’s important that the cohort includes a diverse range of professionals, not just doctors and nurses, if we aim to break down the knowledge silos that exist and transform healthcare effectively. Our technology leadership and executive MBA programs attract innovative thinkers from startups and nonprofits who continually enhance the learning experience. 

  1. What advice would you give to professionals considering pursuing advanced education or a program here at the School of Professional Studies? 

It’s all about the curriculum. At the end of the day, the curriculum needs to meet students’ needs, and they are seeking a strong return on investment. We want them to achieve that return while also being a good fit for Brown. If they come in ready to work hard and take advantage of all the opportunities available, they will thrive. However, if they’re simply looking to check the box for another degree, the program isn’t for them. It’s about collaboration and building lifelong networks; at this stage, cultivating your network is essential.

  1. What has been your most memorable moment working here?

I really enjoy the open-day events; they give us the opportunity to showcase this beautiful building, our faculty, alumni and the program as a whole, allowing prospective students to get a real taste of the experience. Graduation is also incredibly rewarding. Seeing the students so happy fills me with pride. You're just so proud of them for taking the leap and giving up quite a bit too, because it is hard. They’re not easy programs to skate through. I am truly proud to see them accomplish their goals.

Another memorable moment was when construction began on this building. I was here for the groundbreaking, and we even signed the metal scaffolding, marking the start of something special.

  1. What do you hope for the future of the School of Professional Studies?

I hope the School of Professional Studies continues to grow and offer more professional master’s degrees, custom programming, certificates and executive education, particularly for experienced professionals. Overall, I believe it’s essential for the school to keep evolving with professional education, as there is a significant need for it. I always encourage the students here to see themselves as leaders; we value their feedback, and our program directors, academic directors and faculty are committed to continuous improvement.

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