Program Content
Want to learn more about Powerful and Persuasive Communication?
What You'll Learn
This course will change how you communicate and how you evaluate others’ communication.
- Learn the key elements of persuasive communication, including audience-centered communication
- Gain acceptance for your proposals or ideas by learning how to use different techniques for compelling audiences to take action or change their attitudes
- Understand the impact of non-verbal, vocal and message elements of communication and manage these elements to maximize your effectiveness as a speaker
- Expand your range as a communicator by learning how to structure and deliver different types of speeches to fit the goal or situation
- Learn to speak extemporaneously with greater confidence and ease
- Find and develop your own authentic style of communication by building on your strengths and embracing your opportunities for growth
Apply Everything You Learn in Real-Time.
You will present speeches to the whole class and to small working groups. With feedback from Dr. Tannenbaum, highly trained coaches and your peers, you will have multiple opportunities to practice and apply feedback to grow. You will receive at least three video analyses of your communication skills in action. In this four week program, you will see and feel improvement in your communication.
“ Barbara Tannenbaum and her team have taught me how to communicate with any audience effectively. Whether I am speaking to senior leaders, introverts, extroverts, early-career hires, subject matter experts, my staff members, professional peers, or strangers, I can now apply her teachings and inspire transformational change across NASA. ”
Program Topics
The program curriculum includes the following topics designed to give you all the knowledge and tools you need to become an effective communicator.
Week 1: Principles of Powerful Communication
- What are the components of powerful professional presence?
- How can we communicate in audience-centered ways?
- What are tools to communicate in different contexts (online and in-person, with different audiences, etc)?
Week 2: Delivery Styles and Answering Questions
- Which delivery styles should we use when (e.g., text-based, extemporaneous, impromptu)?
- How does delivery strengthen credibility?
- How do we answer questions with authority?
Week 3: Theories of Persuasion/Speaking to Get an Action
- How can we be persuasive?
- How can we create trust with our audiences?
- How can we get people to act?
Week 4: Speaking to Change People's Minds
- How do we change people's attitudes?
- What are tools for speaking to hostile audiences?
- How do we shine when we have to speak at special occasions (e.g., large company gatherings, weddings)?
- How do we apply what we've learned?
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Professor Tannenbaum discusses how excellent communication skills are not innate, they must be learned and are essential to maximizing the impact of your work.
Want to learn more about Powerful and Persuasive Communication?